General practice
Find the right contact quickly
A patient needs a repeat prescription or an acute appointment. Clearly separated website entry points explain the next step and which details the practice needs.
Services for healthcare
One partner for everything patients see and use.
From positioning to website, patient leaflet and signage: we create a consistent system that supports your practice every day.
01
Webdesign
Your digital reception, open around the clock.
We combine clear patient journeys, responsible medical communication and strong visual design with fast, robust technology.
- Content and SEO strategy
- Responsive UX design
- Accessible implementation
- Local search optimisation
- Appointment and contact routes
- Practice and team content
- Privacy-conscious forms
- Maintenance and support
Website design concepts
Every practice can look unmistakably different online.
Three design concepts show how content, visual language and patient journeys can be tailored to the medical field instead of relying on a generic practice template.
General practicePraxis Avena
Design concept
RadiologyKlarfeld Radiologie
Design concept
PaediatricsKinderpraxis Lumi
Design concept
02
Branding & logo
Recognisable without looking like every other practice.
We translate your medical focus and way of working into an identity that feels professional, human and lasting.
- Logo development
- Colour and typography system
- Visual language and icons
- Brand guidelines
- Templates for the practice team
- Digital and print applications
03
Practice media & print
Communication patients can take with them.
Printed media supports consultations, promotes relevant private services and gives the practice team reliable tools for daily communication.
Patient and self-pay service leafletsBusiness and appointment cardsPractice and door signageLetterheads and envelopesPrivate prescription padsRecall cards and practice formsRoll-ups and waiting-room mediaSocial and recruitment visuals
Ideas become tangible
Practice media you can actually picture in use.
These design concepts show how different medical practices can develop a distinctive, consistent identity across everyday touchpoints.
Patient leafletsPraxis Morgenhain
Business & appointment cardsDental Elara
Banners & signageOrtho Vireo
Practice stationeryKinderpraxis Nova
MedicScreen
The digital waiting room
Your website informs before the visit. MedicScreen continues on site.
MedicScreen turns the waiting-room TV into a centrally managed information channel. Practices can publish services, notices, opening hours, images and weather in their own design; a kiosk player displays everything automatically.
- Inform patients without adding pressure at reception
- Make prevention and suitable self-pay services visible
- Plan and update content centrally at any time
Next slide in 8 sec.Today · 10:42
Content always up to date
Automatic kiosk mode
04
SEO & Accessibility
Visible to search engines. Usable for people.
Good rankings and accessibility have the same foundation: clear structure, useful content, semantic technology and fast loading.
- WCAG 2.2 AA
- Core Web Vitals
- Semantic HTML and keyboard use
- Schema.org & Open Graph
- hreflang, Canonicals & Sitemap
- Specialism-specific landing pages
Everyday practice scenarios
Design that makes the next step clear.
These examples show how websites and printed materials can work together to answer patient questions and support your team.
Dental practice
Prepare for a consultation
Someone is interested in professional cleaning or an aesthetic treatment. A clear service page and a matching leaflet explain the offer, outline questions about costs and invite a personal consultation.
Paediatrics
Arrive well prepared
Parents are planning their child’s next check-up. A preparation checklist, an appointment card and clear directions help them find the practice and bring the necessary documents.
Next step
Let us make your practice visible.
Tell us briefly where your practice currently stands. We will respond personally with a clear initial assessment.